Armenians Love Being Armenian: Davos Speakers About Armenians
During the panel discussion on the second day of the World Communication Forum Davos in Yerevan (Republic of Armenia) on March 22, the speakers referred to possible steps the Armenian companies can do to become known worldwide, thus making Armenians brands popular internationally.
"The fact that there are more Armenians outside Armenia than in Armenia gives an advantage to the Armenian companies in terms of branding, as they can be engaged in different projects and represent Armenia," said Vasily Dubeykovskiy, CEO of City Branding in Russia.
"Armenians love being Armenian, they love each other, which is an asset for them. Each Armenian can become a brand ambassador traveling all over the world and saying good things about Armenia thus making foreigners to come to Armenia," noted Solly Moeng, Managing Director of Don Valley in South Africa.
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