The Italian fashion house’s president and CEO Marco Bizzarri informed that Gucci will go fur-free next year and auction off all its remaining animal fur items, Guardian reports.
The changes will come into force with the brand’s spring-summer 2018 collection, Bizzarri said during a talk at the London College of Fashion.
Gucci will become part of the Fur Free Alliance, an international group of more than 40 organisations which campaigns on animal welfare and promotes alternatives to fur in the fashion industry.”