Facebook Starts Labeling ‘State-Controlled Media’ Pages

• 06.05.2020, 10:49
•  World

Joel Saget—AFP/Getty Images

Facebook has begun labeling media outlets that are “wholly or partially under the editorial control of their government,” following an announcement of the policy in 2019. It will start labeling ads from these outlets later this year, as well as banning state-controlled media from advertising inside the US, the Verge reports.

The company is labeling these pages because “they combine the influence of a media organization with the strategic backing of a state, and we believe people should know if the news they read is coming from a publication that may be under the influence of a government.”

Facebook labels “state-controlled media” outlets based on a variety of factors, including information about their ownership and funding, the level of transparency around their sources, and the existence of accountability systems like a corrections policy. Outlets can appeal with evidence that they operate independently, including laws that protect editorial freedom and a credible assessment from an outside source. Otherwise, Facebook will add a notice to the outlets’ pages worldwide, and labels will appear on News Feed posts in the US.