Tesla's CEO teased a Tesla-branded tequila earlier this year as part of a ruse on social media. On Monday, the company officially filed an application with the U.S. Patent and Trademark Office to trademark "Teslaquila", CNBC reports.
Teslaquila first appeared as part of an April Fool's prank in which Musk said on Twitter that his electric car company was going bankrupt and that he had been found "passed out against a Tesla Model 3, surrounded by 'Teslaquila' bottles."
A few days later, he posted a photo on Instagram of a tequila bottle with a Teslaquila label plastered on it.