American entrepreneur of Armenian descent Alexis Ohanian unveiled a new Armenian Brandy, Shakmat, which he had been teasing for quite some time, PanArmenian reports.
Shakmat is a 23-year-old brandy, aged in barrels made of local Caucasian oak.
"There are only 2,400 bottles in the first run, so head over to shakmatbrandy.com to get them while you can," the Reddit co-founder said in a Facebook post.
"This project couldn't have happened without Flaviar (a whiskey club - Ed.) and [Ohanian's chief of staff] Elisabeth Garvin who did all the work to bring this one-of-a-kind 23 year Armenian tradition to the world."