Boris Johnson hid in a fridge after a Good Morning Britain reporter ambushed him to ask him to appear on the show, Mirror reports.
In a clip of the incident, one of the PM's aides can be seen mouthing 'oh for f***'s sake' as the reporter approaches the group while Mr Johnson joined an early morning milk round in Yorkshire.
During the exchange, reporter Johnathan Swain asks the PM if he will come on the programme and "deliver on your promise to talk to Piers and Susanna".
The PM replies to say "I'll be with you in a second" and walks off, before Piers exclaims "he's gone into the fridge".