Fast-Moving Chinese Rivals Gain in Parallel to the Slowing Down of Apple
Reuters
Slowing innovation at iPhone maker Apple gives Asian rivals their best chance yet to conquer developed markets, retailers and consumers say - thanks to better designs and lower prices, Reuters reports.
Apple last week unveiled new iPhones with wireless charging, an edge-to-edge screen and dual cameras - all features already widely available in phones from China’s Huawei and Oppo, and Samsung Electronics.
While Apple must convince buyers to fork out nearly $1,000 for its high-end model, challengers are tilting at the luxury market, offering similar features for less money.
Chinese vendors, formerly seen as churning out cheap phones with copycat innovation, have upped their quality game and now control nearly half the global mobile market. By cramming high-end features into affordable devices, and using a canny mix of promotion, advertising and retail reach, they have also won over some loyal Apple users.
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